Friday, March 4

Communication Manager Update

By: Chris Mars

As we reflect on the first two months of 2011, I've been updating our communications pieces and took step back and evaluate the work we have done so far.  A new version of our website should be sent live in the next few weeks with an updated portfolio and the addition of some video elements we've completed in recent months.

Along with these updates, we are currently working to better describe our Mission Statement, Creative Excellence Through Effective Partnership.  This new material should be helpful in describing what drives Bow & Arrow Productions and separates our company from the competition.

As I work on these updates I began to think about the mission of this blog and how it can benefit our readers.  As a staff, we feel this can be a tool for our readers to get a sense of who we are on a more personal level, highlight the business relationships we develop, and the struggles and successes we have along our journey.

In the next couple weeks we will be updating this blog in hopes of giving you an insider look at what makes Bow & Arrow Productions unique.

Fast Start to a New Year

The new year has been extremely busy for our staff here at Bow & Arrow Productions. We started  with shows in Chicago, Orlando and two events in Las Vegas in the months of January and February.

One of the Vegas events gave us the opportunity to spread our creative wings and work with a new client.  The event was for Sealy Mattress Company and their Global Sales Meeting.  The goal was to launch their new Posturepedic mattress line and advertising campaign developed by the Leo Burnett Advertising agency.

We bid on the event 2 months out and put the show together in just over 3 weeks time. For a show this size, we normally bid the show at least six months in advance and work with the client's on messaging for three to four months before the event.  In years past, these meetings have been your basic production with little excitement or energy.  It was our job to take the event to the next level and give Sealy's new product a proper launch.

With limited time for planning, Sealy turned to us to bring the event together and support their messaging.  We produced several custom videos showcasing the rich history of Sealy and blending in their new marketing campaign.

This meeting would be the first time attendee's would be able to view the new Posturepedic line and Marketing material.  Sealy is the number 1 mattress company in the nation, yet they haven't done any marketing or promotions.  The sales representatives were dying for a new product and the tools to sell the product.  What better way to present a new product than put it front and center throughout the entire show?

Our staff worked with the Sealy Research and Development department to implement the new Posturepedic into our set.  We were able to shoot branding and video onto the surface of the mattresses, a simple design with unlimited capabilities for sharing Sealy's new Marketing materials.

Attendee's had the opportunity to preview new marketing material, hear from company officers and get to view the product first hand.  In a three day span, they were given the tools to fully understand the development, special features and how to effectively position the new Posturepedic line.

The event concluded with a recognition dinner and closing comments from Sealy's President and CEO, Larry Rogers.  The product launch was a huge success on multiple levels, from Marketing to Product Development and Sales.

Tuesday, March 1

Special Olympics Promotional Videos

This past week we've been working with the National Special Olympics Organizing committee on promoting the 2014 National Games to be held in Princeton New Jersey.  
We've developed a great relationship with this group so it was nice to touch base with some familiar faces.  The request came in to produce two promotional videos which would highlight the athletes of the National Games and the Opening and Closing Ceremonies.  

This was a great opportunity for our company to stay in the loop with Special Olympics and take on a project most would turn over to someone other than a production company.

As part of the 2010 National Games we produced a series of videos highlighting Special Olympics Athletes from around the Nation and the Legacy of Eunice Kennedy Schriver.  These videos were played during the Opening Ceremonies to help share the message of what it meant to be a part of the Special Olympics.  

We took the same approach to these promotional videos in hopes that we could convey the energy at the National Games and the true passion of the Special Olympics organization.  The videos were extremely well received and we hope they continue to be a tool for Special Olympics to use into the future.  

With the trust of the Organizing Committee and solid understanding of the desired message, we were able to take the creative lead on the project's direction.  We feel this is a true testament of our mission statement "Creative Excellence Through Effective Partnership." 

Living by this motto has opened doors for our staff to grow into more diverse roles than simply production.  In this case, promotional material for the Special Olympics Organization.